STEPHEN CARSON

Stephen J. Carson is the David Eccles Professor of Marketing and a former Chair of the Marketing Department. He joined the David Eccles School of Business in 2000 after receiving a Ph.D. from the University of Minnesota. He holds an M.B.A. from the University of Texas-Austin and an A.B. in Economics from the University of Illinois. His research focuses on marketing strategy, marketing channels, and digital marketing. It has appeared in leading marketing and strategy journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Organization Science, Strategy Science, and the Academy of Management Journal. Professor Carson has won both the Brady Superior Teaching Award and the Faculty Research Excellence Award at the University of Utah, as well as a Management Science Best Paper Award. He currently teaches the core marketing strategy class in the Professional MBA program along with a PhD seminar in marketing strategy and empirical research methods.