CRAIG CALDWELL

How does an audience’s cultural storytelling traditions influence their response to a film’s narrative? In Eastern cultures (Asia), Kish?tenketsu ???? is a more traditional story structure, while in Western cultures, the Aristotelian paradigm coupled with Joseph Campbell’s The Hero’s Journey structure. New research is looking at how media creators are breaking the story formula, whether East or West there are Genre formulas that must be taken into account.