HEIDI HERRICK

Dr. Herrick, MBA, Ph.D., is a professor of entrepreneurship and strategy at the University of Utah. Prior to academia, she worked as a consultant in San Francisco where she specialized in intellectual property cases for some of the leading tech firms in Silicon Valley. She consults and acts as an advisor to various corporations on a number of strategic matters including decision making under uncertainty and strategic leadership. She earned her Ph.D. in entrepreneurship and strategy from the University of Utah and an MBA from Oxford University where she was awarded a prestigious fellowship with the University’s technology transfer department and helped to develop and commercialize leading-edge technology developed within the university, and she had a B.S. with honors in finance from Brigham Young University.